CM 307 - Fundamentals of Advertising and Public Relations

(3.00 cr.)

Provides a foundation for advertising and public relations practice. Students learn how these fields are inter-related and make up critical elements of any effective communications strategy. Students learn the basics of the strategic communication process, and become familiar with foundational research in persuasion and social influence. Additionally, students explore the ethical, regulatory, and social responsibility dimensions of these communication fields. In addition to serving as an introduction to the fields of advertising and public relations, students learn how these disciplines are ever-evolving to accommodate changing consumer interests and emerging media platforms. Required for communication majors specializing in advertising/public relations. (Fall/Spring)