ME 602 - Content Creation Seminar

(3.00 cr.)

Prerequisite: ME 601 . Address the question: What must one consider when creating content for social media? To address this question, a series of modules have been developed in which students learn to create and manage content. The following types of content are considered: blog posts and tweets, video, podcasting, infographics and Google AdWords. Content management includes scheduling content and establishing an editorial calendar as well as Search Engine Optimization. A one-week course which must be taken on a Loyola campus. (Summer only)