GB 704 - Information Technology and Strategy

(3.00 cr.)

Provides a strategic management approach to developing and sustaining competitive advantage using information and information technology in the organization. Topics include alignment of technology with management and organization goals; business value of technology; enterprise resource planning; customer relationship management; social technologies such as LinkedIn and Facebook; digital business; big data technologies; technology innovations; distributed co-creation, mobile technologies; the growing "Internet of Things"; "Big Data"; e-government and public good; cyber security issues; and ethical and legal issues in technology. Students gain a strong information technology knowledge set and an appreciation for information systems as process enablers, change agents, and strategic facilitators using web-based systems.