ME 770 - Social Network Analysis

(3.00 cr.)

Reviews foundational concepts and applications of social network analysis in data analytics. Students conduct social network analysis to understand how fans, followers, and friends seek and share information on popular social media platforms. As part of this analysis, students discover how relationships are formed into crowds, clusters, and networks on Facebook, Instagram, and YouTube, among other platforms. Students analyze and interpret hashtags and related issues or topics through sentiment analysis. Students use Netlytics, Gephi, and NodeXL, and other data analysis and visualization tools applicable to social network analysis. Students create visualizations of their data and learn to present it in a way that will allow them and others to understand how to communicate effectively through newer social networks. (Spring only)