MK 442 - Strategic Marketing

(3.00 cr.)

Explores marketing's role in creating value for the firm and its stakeholders. Examines marketing strategy in the context of global competition and strategic uncertainty. Focuses on the strategic and analytical approach to making marketing decisions. Builds analytical skills in diagnosing marketing problems, identifying opportunities, analyzing alternative courses of action, and recommending market strategies and action plans. Students evaluate, formulate, and implement marketing strategy across the product life cycle.

Prerequisite: MK 240 or BH 240 .
Restrictions: Restricted to seniors.

Sessions Typically Offered: Fall/Spring