2019-2020 Undergraduate Academic Catalogue 
    
    Dec 08, 2021  
2019-2020 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 447 - Integrated Marketing Communication

(3.00 cr.)

Provides a broad introduction to Integrated Marketing Communication (IMC). Students develop an understanding of how to plan and implement an IMC program in a business or nonprofit organization. Topics include IMC planning, advertising principles, media planning, digital marketing, sales promotion, public relations, and regulatory issues in marketing communications.

Prerequisite: MK 240  or BH 240 , and 60 credits.



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