MK 447 - Integrated Marketing Communication

(3.00 cr.)

Provides a broad introduction to Integrated Marketing Communication (IMC). Students develop an understanding of how to plan and implement an IMC program in a business or nonprofit organization. Topics include IMC planning, advertising principles, media planning, digital marketing, sales promotion, public relations, and regulatory issues in marketing communications.

Prerequisite: MK 240 or BH 240 , and 60 credits.