2019-2020 Undergraduate Academic Catalogue 
    May 27, 2022  
2019-2020 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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MK 349 - Customer Experience Management: The Disney Study Tour

(3.00 cr.)

Students examine Customer Experience Management (CXM). Considered the new battlefield for business, CXM deals with how businesses design and manage their touchpoints with customers. The goal is to not only satisfy customers at one touchpoint, but to delight and excite them throughout their entire experience journey. As a result, customers may become repeat patrons and active advocates for the brand. The course consists of classes at Loyola followed by a study tour at Walt Disney World (Orlando) - a world leader in CXM. At Disney, students get a first-hand and behind-the-scenes look at CXM and are taught by Disney professionals. Written or electronic permission of the instructor. A fee is charged, amount varies.

Prerequisite: MK 240  or BH 240 .
Restrictions: Restricted to sophomores, juniors, or seniors with a cumulative GPA of 2.500 or higher.

Sessions Typically Offered: Spring

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