CM 357 - Seminar in Public Relations and Ad Specialties: Special Topics

(3.00 cr.)

In-depth investigation of public relations (PR) and advertising (Ad) specialties, depending on student interest. Possible topics include event planning, entertainment and sports PR, fund-raising, community relations, nonprofit PR, crisis communication, investor relations, media planning and buying, and healthcare. Students are invited to explore their special interests in Ad and PR practices in accordance with class/professor guidelines. May be repeated for credit three times with different topics.

Prerequisite: CM 307 .
Sessions Typically Offered: Fall/Spring
Years Typically Offered: Varies