2022-2023 Undergraduate Academic Catalogue 
    
    Aug 11, 2022  
2022-2023 Undergraduate Academic Catalogue
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MK 240 - Marketing

(3.00 cr.)

Students acquire an understanding of marketing's role in helping an organization create value. Students learn to identify the elements of the marketing mix, recognize how these elements can be integrated to achieve organizational objectives, and describe a product's marketing plan. Topics include market research, consumer behavior, market segmentation, targeting, positioning, and the marketing mix-product, promotion, pricing, and distribution. This class typically involves working in teams to complete a team project.

Restrictions: Restricted to sophomores, juniors, or seniors.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually

Interdisciplinary Studies: IEN



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