2015-2016 Undergraduate Academic Catalogue 
    
    Mar 28, 2024  
2015-2016 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 404 - Senior Capstone in Public Relations

(3.00 cr.)

Prerequisite: CM 354 , CM 314  or CM 346  or CM 352  or CM 356  or CM 357  or CM 358  or CM 376  or CM 384 . A capstone course for the public relations specialization integrating all facets of the public relations mix. Students demonstrate their ability to conduct research, develop a public relations program, and execute the plan. Generally, students work in teams to develop a campaign on behalf of a client. CM 403  or CM 404 required for communication majors specializing in advertising/public relations.



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