CM 404 - Senior Capstone in Public Relations

(3.00 cr.)

Prerequisite: CM 354 , CM 314 or CM 346 or CM 352 or CM 356 or CM 357 or CM 358 or CM 376 or CM 384 . A capstone course for the public relations specialization integrating all facets of the public relations mix. Students demonstrate their ability to conduct research, develop a public relations program, and execute the plan. Generally, students work in teams to develop a campaign on behalf of a client. CM 403 or CM 404 required for communication majors specializing in advertising/public relations.