CM 403 - Senior Capstone in Advertising

(3.00 cr.)

Prerequisite: CM 226 and one 300-level advertising/public relations specialization course. A capstone course for the advertising specialization. Students work in a simulated advertising agency environment in order to develop a comprehensive advertising plan and ad campaign on behalf of a client. Students demonstrate their ability to conduct appropriate research, develop advertising strategy, design a media plan, and develop a sales promotion program in service of a comprehensive plan. CM 403 or CM 404 required for communication majors specializing in advertising/public relations. (Fall/Spring)