MK 347 - International Marketing: Study in Rome

(3.00 cr.)

Prerequisite: MK 240 . Restricted to juniors. Develops a global overview of the marketing function. Students learn to describe the international marketing context and identify adaptations in data collection and analysis, product, price, promotion, and distribution necessitated by this context. Topics include cultural, legal, financial, and organizational aspects of international marketing. Closed to students who have taken MK 348 .