EL 704 - Information and Technology as Strategic Levers

(3.00 cr.)

Prerequisite: EL 699 . Restricted to Emerging Leaders MBA students. Provides a strategic management approach to developing and sustaining competitive advantage using information and information technology in the organization. Topics include alignment of technology with management and organization goals; business value of technology; enterprise resource planning; customer relationship management; social technologies such as LinkedIn and Facebook; electronic commerce; technology innovations; security issues; and ethical and legal issues in technology. Students gain a strong information technology knowledge set and an appreciation for information systems as process enablers, change agents, and strategic facilitators using web-based systems. (Fall only)