2022-2023 Undergraduate Academic Catalogue 
    
    Mar 29, 2024  
2022-2023 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

Communication, Advertising/Public Relations Specialization, BA


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Requirements for the Major


Introductory Courses:


All Communication, Advertising/PR specialization majors are required to take the following four courses, normally completed by the end of sophomore year:

Intermediate Courses:


Majors must take a combination of eight 300- and 400-level communication courses, one of which must be a diversity-designated communication course, and at least three courses in one specialization. Majors may choose a second specialization.

Typical Program


A typical program of courses for a major are as follows:

Freshman Year


Spring Term


Sophomore Year


Spring Term


  • CM 300-Level Advertising/PR Specialization Course
  • CM 300/400-Level Course
  • EN 200-Level or HS 200-Level Course
  • ​Math/Natural Science Core

Junior Year


Fall Term


  • CM 300-Level Advertising/PR Specialization Course
  • CM 300/400-Level Diversity Course
  • TH 200-Level Course or PL 200-Level Course
  • Fine Arts Core
  • Elective

Spring Term


  • CM 300-Level Advertising/PR Specialization Course
  • CM 300/400-Level Course
  • Elective
  • Elective
  • Elective

Senior Year


Fall Term


  • CM 300/400-Level Course
  • CM 300/400-Level Course
  • Ethics Core
  • Elective
  • Elective

Notes:


  1. Communication majors must choose one specialization (Advertising/PR, Journalism, or Digital Media) composed of the appropriate 300-level pathway course (CM 307  or CM 308 ), three 300-level courses within their specialization, and the 400-level senior capstone course in that specialization for which the prerequisites have been met.
  2. Communication majors may choose a second specialization composed of the appropriate 300-level pathway course (CM 307  or CM 308 ) and three 300-level courses within that specialization. Double specialization majors need to take only one senior capstone course, under the specialization of their choosing, as long as the prerequisites have been met.
  3. Communication majors may choose a second specialization in Media & Society composed of four appropriate 300-level courses within that specialization. This specialization must be taken along with an Advertising/PR, Journalism, or Digital Media specialization.
  4. Communication majors must take one CM 300-level diversity designated course as part of the 13 overall communication courses required for the major. This course may fulfill or be in addition to the university diversity course requirement. This course may also fulfill a communication specialization requirement.
  5. Advertising/PR students are encouraged to minor in Marketing or Business. Digital Media students are encouraged to minor in Fine Arts. Journalism students are encouraged to minor in Writing.
  6. Students are urged to consider Media Ethics (PL 316 ) as their ethics core course and Statistics (ST 110 ) as their math core course, if appropriate to their skills and interests.
  7. Photojournalism students should choose either a Communication major and a Visual Arts minor with a Photography concentration, or a Visual Arts major with a Photography concentration and a Communication minor.
  8. Two, three-credit internships may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
  9. Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement  under Curriculum and Policies).

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