Business Administration, Marketing Concentration, BBA

Marketing Concentration

(Note: This program is closed to new students.)

Requirements for the marketing concentration and typical program of courses are listed below. Students majoring in business administration with a concentration in marketing must take the business foundation courses in addition to the concentration requirements listed below.

Concentration Requirements:

Select Three of the Following Marketing Electives:

Select electives:

The following electives are optional, but if chosen, one course can be used to fullfill a marketing elective.

An example of a typical program of courses follows:

This is a possible plan of study, but it need not be followed in the same order by every student. Consult with your academic advisor.

Freshman Year

Fall Term

Spring Term

EC 103 - Macroeconomic Principles
EC 220 - Business Statistics *
Natural Science Core
HS 100-Level Core Course
EN 200-Level Major Writers

Sophomore Year

Fall Term

Spring Term

AC 202 - Managerial Accounting
MG 201 - Management
OM 260 - Supply Chain and Operations Management
PL 200-Level Philosophical Perspectives Course
HS 300-Level Course

Junior Year

Fall Term

IS 251 - Data Analytics and Information Systems
LW 305 - Legal Environment of Business
MK 346 - Consumer Behavior
Ethics Core
Marketing Elective

Spring Term

FI 320 - Financial Management
MK 440 - Selling Concepts and Strategies
Theology Core
Elective
Elective

Senior Year

Fall Term

MK 441 - Customer Research and Analytics
Marketing Elective
Elective
Elective
Elective

Spring Term

MK 442 - Strategic Marketing
Marketing Elective
Nondepartmental Elective
Elective
Elective

Key:

* Candidates for the BBA degree may substitute Introduction to Statistics (ST 210 ) for EC 220 . Note that both EC 220 and ST 210 count towards the third Math/Natural Science requirement in the Loyola Core.