CM 227 - Introduction to Public Relations

(3.00 cr.)

The role of public relations in society has never been greater. Private and public organizations depend on good relationships with groups and individuals whose opinions, decisions, and actions shape the world in which we live. The course provides a comprehensive overview of the practice of public relations including the history and development of the field; a survey of the use of public relations in business, government, crisis management, and other areas; and an introduction to many of the pragmatic skills needed by public relations practitioners.