2017-2018 Undergraduate Academic Catalogue 
    
    Oct 30, 2020  
2017-2018 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 350 - Advertising Copy Writing

(3.00 cr.)

Prerequisite: CM 226 . Students participate in a copywriting workshop aimed at providing practice in writing print advertisements (magazine, newspaper, billboards), radio and television commercials, storyboards, direct mail, and other types of material. Consideration given to how the copywriter interacts with the creative team and the development of a complete campaign.



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