2017-2018 Undergraduate Academic Catalogue 
    
    Oct 30, 2020  
2017-2018 Undergraduate Academic Catalogue [ARCHIVED CATALOG]

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CM 359 - Advertising Culture and Identity

(3.00 cr.)

Prerequisite: CM 226  or written permission of the instructor. Students examine the role of the audience's identity in the advertising process. Students learn about the potential for advertising messages to shape and reflect the identity of viewers; the role of viewer identity in determining advertising outcomes; and the effectiveness of how commercial messages are influenced by the personal and social identities of consumers.



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