2019-2020 Graduate Academic Catalogue 
    
    Mar 28, 2024  
2019-2020 Graduate Academic Catalogue [ARCHIVED CATALOG]

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EL 702 - Marketing Strategy

(3.00 cr.)

Explores marketing's role in creating value for the firm and its stakeholders in a global environment. Using analytical tools for decision making, students evaluate and formulate a marketing strategy across the product life cycle and in various levels of competitive intensity. Key topics include environmental analysis, marketing mix (product, price, promotion, and distribution strategy), segmentation, targeting, and positioning.

Restrictions: Restricted to Emerging Leaders MBA students.

Sessions Typically Offered: Spring
Years Typically Offered: Annually



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