EL 704 - Information Technology and Analytics for Competitive Advantage

(3.00 cr.)

Provides a strategic management approach to developing and sustaining competitive advantage by integrating analytics and information technology into business activities. Topics include alignment of technology with management and organization goals; business value of technology; enterprise systems; customer relationship management; social and mobile technologies; "Big Data" technologies; technology innovations; distributed co-creation; the "Internet of Things"; cyber security; and ethical and legal issues in technology. Students gain a strong information technology knowledge set and an appreciation for information systems as process enablers, change agents, and strategic facilitators.

Restrictions: Restricted to Emerging Leaders MBA students.

Sessions Typically Offered: Spring
Years Typically Offered: Annually