ME 760 - Health Communication Campaigns

(3.00 cr.)

Our world is fraught with health-related issues, from substance abuse to diabetes and beyond. Public awareness of health-related issues and behavior change can occur through the use of new and emerging media. This course seeks to apply strategic communication approaches to health-related issues. Students create health communication campaigns based on their employment, personal passion, or the desire for thought leadership on a given health issue. Students begin with a strategic mission and vision, develop goals and objectives, and designate KPIs for their campaigns. They identify target audiences through the development of personas and consider key messages directed toward each. A corresponding content strategy is carried out and analytics are used to determine the degree of success achieved.

Sessions Typically Offered: Spring
Years Typically Offered: Annually