|
|
|
May 09, 2025
|
|
CM 384 - Book Marketing and Promotion(3.00 cr.)
Students learn to position books in the marketplace by direct sales and by wholesale distribution to chain and independent bookstores; write news releases; pitch review media; conduct print and electronic publicity campaigns; and plan author events. Projects support books published by Apprentice House.
Sessions Typically Offered: Fall
Years Typically Offered: Annually
Add to Portfolio (opens a new window)
|
|
|