MK 448 - Socially Responsible Marketing

(3.00 cr.)

Ethical decision making in marketing requires complex trade-offs that include consideration of immediate and long-term costs and benefits to the decision maker, the organization, customers, the community, and the world. Students develop moral awareness and reasoning capabilities to guide them in effectively making such decisions. This class involves working with a team to debate ethical marketing issues.

Prerequisite: MK 240 or BH 240 , and 60 credits.
Sessions Typically Offered: Varies
Years Typically Offered: Annually