MG 304 - Managing Innovation and Entrepreneurship

(3.00 cr.)

Examines concepts and techniques about how innovation and entrepreneurship stages progress both within established organizations and start-ups. The course focuses on entrepreneurship at the individual level incorporating concepts and issues that spans from opportunity recognition to business model stage, and intrapreneurship at the organizational level incorporating concepts and issues related to innovation management and adaptation. At all levels, the course focuses on how development of an entrepreneurial mindset and techniques that support operationalization of innovative business decisions. The learning method is action based and experiential with use of cases, exercises, simulations, real-life projects, and written assignments.

Prerequisite: MG 201 or BH 201 , and 60 credits.
Restrictions: Open to students with catalogue year 2020-2021 or beyond.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually

Interdisciplinary Studies: IEN/IMC