MK 401 - Content Marketing

(3.00 cr.)

Content marketing is a critical tool in a company's digital marketing strategy. Today, companies and organizations need to attract and keep customers with great online content and information. Blogs, video, and other forms of content let organizations communicate directly with buyers online. Social networks allow people to share content and connect with people and companies wherever they are. This content needs to be optimized for search engines so the right buyers find the content they need and desire. This course dives into why we create content for marketing, and strategies for creating, distributing, measuring, and optimizing content online.

Prerequisite: MK 240 or BH 240 .
Restrictions: Restricted to sophomores, juniors, or seniors.

Sessions Typically Offered: Fall/Spring
Years Typically Offered: Annually