Introductory Courses:

All majors take a minimum of four 200-level courses, including the required introductory course for their area of specialization, as follows:

• CM 203 - Introduction to Communication
• CM 204 - Introduction to Multimedia or
• CM 205 - Introduction to Journalism or
• CM 226 - Introduction to Advertising or
• CM 227 - Introduction to Public Relations
• Two additional CM 200-level courses

Intermediate Courses:

Majors must take a combination of eight 300- and 400-level courses, which include at least three courses in one specialization. Majors may choose a second specialization.

Advertising/Public Relations Specialization

• CM 314 - Communication Research
• CM 345 - Global Advertising
• CM 346 - International Public Relations
• CM 350 - Advertising Copy Writing
• CM 352 - Graphics II
• CM 354 - Writing for Public Relations
• CM 355 - Advertising Management
• CM 356 - Case Studies in Public Relations
• CM 357 - Seminar in Public Relations Specialties
• CM 358 - Social Media in Advertising and Public Relations
• CM 359 - Advertising Culture and Identity
• CM 376 - Media Training
• CM 377 - Media Relations
• CM 384 - Book Marketing and Promotion

• 
  Senior Capstone Course: Students must take one senior capstone course in their specialization.

• CM 400 - Senior Capstone in Journalism
• CM 401 - Senior Capstone in Web and Print Media
• CM 402 - Senior Capstone in Video Production
• CM 403 - Senior Capstone in Advertising
• CM 404 - Senior Capstone in Public Relations

Requirements for the Major

Requirements for the major and an example of a typical program are listed below:

Notes:

1. Communication majors must choose one specialization composed of one 200-level course, three 300-level courses, and a senior capstone course in advertising/public relations, digital media, or journalism.
2. Communication majors may choose a second specialization composed of one 200-level course, three 300-level courses, and a senior capstone course.
3. The digital media specialization may be fulfilled with any senior capstone course for which prerequisites have been met.
4. Advertising/public relations students are urged to consider minoring in marketing or business. Digital media students are urged to consider minoring in fine arts. All students are urged to consider minoring in writing.
5. Students are urged to consider American Society (SC 103 ) as their social science core course and Media Ethics (PL 316 ) as their ethics core course.
6. Photojournalism students should choose either a communication major and a visual arts minor with a photography concentration, or a visual arts major with a photography concentration and a communication minor.
7. One three-credit internship may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
8. Students must complete the diversity core requirement through a designated diversity core, major, or elective course (see Diversity Core Requirement  under Curriculum and Policies).