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Dec 17, 2024
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2023-2024 Undergraduate Academic Catalogue [ARCHIVED CATALOG]
Marketing, BBA
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Marketing Major
Requirements for the marketing major and typical program of courses are listed below. Students majoring in marketing must take the business foundation courses in addition to the requirements listed below. Requirements for a major and an example of a typical program of courses are as follows:
Select Three of the Following Marketing Electives:
Select electives:
The following electives are optional, but if chosen, one course can be used to fulfill a marketing elective.
Key:
* EL 702 may be taken in lieu of MK 442 for students accepted to the Accelerated Bachelor's to ELMBA program.
An example of a typical program of courses follows:
This is a possible plan of study, but it need not be followed in the same order by every student. Consult with your academic advisor.
Key:
* Candidates for the BBA degree may substitute Introduction to Statistics (ST 210 ) for EC 220 . Note that both EC 220 and ST 210 count towards the third Math/Natural Science requirement in the Loyola Core.
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