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Jun 21, 2024
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2023-2024 Undergraduate Academic Catalogue
Business Administration, Marketing Concentration, BBA
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Marketing Concentration
(Note: This program is closed to new students.)
Requirements for the marketing concentration and typical program of courses are listed below. Students majoring in business administration with a concentration in marketing must take the business foundation courses in addition to the concentration requirements listed below.
Concentration Requirements:
Select Three of the Following Marketing Electives:
Select electives:
The following electives are optional, but if chosen, one course can be used to fulfill a marketing elective.
An example of a typical program of courses follows:
This is a possible plan of study, but it need not be followed in the same order by every student. Consult with your academic advisor.
Key:
* Candidates for the BBA degree may substitute Introduction to Statistics (ST 210 ) for EC 220 . Note that both EC 220 and ST 210 count towards the third Math/Natural Science requirement in the Loyola Core.
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