Requirements for the Major

Introductory Courses:

All Communication and Media, Advertising/PR specialization majors are required to take the following four courses, normally completed by the end of sophomore year:

• CM 201 - Media Writing
• CM 202 - Digital Tools
• CM 203 - Introduction to Communication
• CM 307 - Fundamentals of Advertising and Public Relations

Intermediate Courses:

Majors must take a combination of eight 300- and 400-level communication courses, one of which must be a Diveristy-Justice desiginated communication course, and at least three courses in one specialization. Majors may choose a second specialization.

Advertising/Public Relations Specialization

• CM 303 - Media Ethics
• CM 314 - Communication Research
• CM 322 - Graphics I
• CM 341 - Global Trends in Social Marketing
• CM 346 - International Communication
• CM 348 - Posters! A History of Art and Persuasion
• CM 350 - Advertising Copy Writing
• CM 352 - Graphics II
• CM 354 - Writing for Public Relations
• CM 355 - Advertising Management
• CM 356 - Case Studies in Public Relations
• CM 357 - Seminar in Public Relations and Ad Specialties: Special Topics
• CM 358 - Social Media Strategies
• CM 359 - Advertising Culture and Identity
• CM 376 - Media Training
• CM 377 - Media Relations
• CM 384 - Book Marketing and Promotion
• CM 386 - Health Communication

• 
  Senior Capstone Course: Students must take one senior capstone course in the Ad/PR specialization for which all prerequisites are met.

• CM 403 - Senior Capstone in Advertising
• CM 404 - Senior Capstone in Public Relations

Typical Program

A typical program of courses for a major are as follows:

Notes:

1. Communication and media majors must choose one specialization (Advertising/PR, Journalism, or Digital Media) composed of the appropriate 300-level pathway course (CM 307  or CM 308 ), three 300-level courses within their specialization, and the 400-level senior capstone course in that specialization for which the prerequisites have been met.
2. Communication and media majors may choose a second specialization composed of the appropriate 300-level pathway course (CM 307  or CM 308 ) and three 300-level courses within that specialization. Double specialization majors need to take only one senior capstone course, under the specialization of their choosing, as long as the prerequisites have been met.
3. Communication and media majors may choose a second specialization in Media & Society composed of four appropriate 300-level courses within that specialization. This specialization must be taken along with an Advertising/PR, Journalism, or Digital Media specialization.
4. Communication and media majors must take one CM 300-level Diversity-Justice designated course as part of the 13 overall communication courses required for the major. This course will fulfill one of the university's two required Diversity-Justice courses. This course may also fulfill a communication specialization requirement.
5. Advertising/PR students are encouraged to minor in Marketing or Business. Digital Media students are encouraged to minor in Fine Arts. Journalism students are encouraged to minor in Writing.
6. Students are urged to consider Statistics (ST 110 ) as their math core course, if appropriate to their skills and interests.
7. Photojournalism students should choose either a Communication major and a Visual Arts minor with a Photography concentration, or a Visual Arts major with a Photography concentration and a Communication and Media minor.
8. Two, three-credit internships may be counted toward the graduation requirement. A one-credit internship does not count toward the graduation requirement.
9. Students must complete the Diversity-Justice requirement by completing two Diversity-Justice designated courses anywhere in their curriculum (see Diversity-Justice Requirement​ under Curriculum and Policies).