Marketing

Faculty

Office: Sellinger Hall, Room 418
Telephone: 410‑617‑2357
Website: https://www.loyola.edu/sellinger-business/academics/departments/marketing

Chair: Guangzhi (Terry) Zhao, Associate Professor

Professors: Gerard A. Athaide; Richard Klink; Jason Qiyu Zhang
Associate Professors: Rebecca Trump; Marie A. Yeh; Guangzhi (Terry) Zhao
Executive in Residence: Auburn Bell; Adam Peake
Affiliate Faculty: Gregory Corrigan; Hope Corrigan; Bradley Fountain; Marco Gentile; David Grossman; Kimberly Hart; Brian Hatcher; Vincent Lagrotteria; Jonathan Porter

General Information

Loyola's marketing department offers courses in both the undergraduate and graduate business programs. The marketing discipline is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, selling concepts and strategies, consumer behavior, customer research and analytics, marketing strategy, and various specialized topics. These courses are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers. In addition to offering relevant courses, the marketing department sponsors several marketing-related student clubs and honor societies.

Learning Aims

The marketing major helps students acquire the knowledge and skills needed to establish a successful career in contemporary marketing. The learning goals include:

To recognize the importance of customer needs and wants as the foundation for marketing decision-making.
To use marketing research and customer analytics to inform marketing decision-making.
To understand how value is created by the marketing of goods and services.

Programs

Major

Minor

Marketing Minor

Courses

Marketing